What's a Sexy Way to Ask?
Sumi-e ink, Epson and Moab Paper, Photoshop, Illustrator 2011
My aim was to create an anti-rape campaign for Pittsburgh Action Against Rape (PAAR) that was gender neutral, non-accusatory, and interesting without being nagging or blaming victims. It focuses more on how to be and what to do instead of telling people what not to do.
Prevention will happen through changing culture and behavior, which will be done by presenting “How should I ask?” as the normative line of thinking instead of the more troublesome “Should I ask, or just go for it?”
The campaign also included some greeting cards that ask the recipient for sex in a variety of ways that range from humorous to sensual. It was chosen to be used by PAAR and was deployed at colleges for Valentine's Day 2012. The process book presentation shown at a ceremony at PAAR headquarters concisely explains the work from conception through completion.
Alternative Personal Branding
French paper, Illustrator, InDesign 2011
This is a more colorful variant of my current branding.
Rather than just make one business card, I made a system that fits together. Each card can function by itself, but when they are put together, they reveal a whole different level. I find that I often give out more than one card to a person as it is, so this allows them to wonder, “Why are the cards he gave me different?” and then put them together to have a fun moment of revelation. Having them be slightly different proportions than the normal business card encourages them to not just dismiss them as a regular card.
For the letterhead, I wanted to demonstrate how the vertical rhythm would also be consistent between documents that use the letterhead. This means that every line of type, regardless of the size of type or being on separate pages, rests on an uninterrupted baseline grid.